Even then they may have been able to attract a lot more revenue by keeping the old price, or god forbid, offer a discount. If you grow your free users by 100%,

Even then they may have been able to attract a lot more revenue by keeping the old price, or god forbid, offer a discount. If you grow your free users by 100%, and your run costs are only 5-10% of your business, you do not need that much to absorb those incremental costs. However, if your business model requires 20 dollars profit per paying user, then of course your business model needs looking at. Just like Netflix is trying to say.