> 3. If you can get 10% response rate, You can't get anywhere near a 10% click rate with random leads like that. The reason companies like this are sought aft

> 3. If you can get 10% response rate, You can't get anywhere near a 10% click rate with random leads like that. The reason companies like this are sought after is the idea that their users are warm leads with an existing relationship with the brand. People who have (supposedly) gone out of their way to sign up for something are several orders of magnitude more likely to engage with e-mails compared to e-mailing them randomly from an unknown brand.