I’m in adtech, and it always frustrates me that the product managers make all of their projects around how can we squeeze out more demand out of existing listen

I’m in adtech, and it always frustrates me that the product managers make all of their projects around how can we squeeze out more demand out of existing listeners/viewers. One would think it would be a better experience for all to see fewer, but higher quality/higher CPM ads. Viewers see less ads, but probably wouldn’t resort to ad blockers if they only saw one ad on a website instead of 10. Advertisers would get better click through rates because you aren’t competing with as many ads. The downside is advertisers have a higher CPM, and maybe the data shows high CPM campaigns don’t work. Regardless, after working in it for awhile I see how we got where we are. I don’t foresee a world with no ads since the vast majority of people don’t want to subscribe to every website they visit, but maybe there will be a better model in the future.