The hardest part of a dating site is getting new people through the door. The personality quizzes, in a very buzzfeedish way, were very effective at drawing peo

The hardest part of a dating site is getting new people through the door. The personality quizzes, in a very buzzfeedish way, were very effective at drawing people in. In fact they were a little too effective, because they drew in many people who weren't serious about dating and just wanted to fill out quizzes. What OKCupid failed at was being a usable dating site. The matching algorithm was awful.