> It's shocking how much of the site's revenue comes from this. If dormant subscribers were all removed, AM would be completely wiped out. I'd wager a lot of da

> It's shocking how much of the site's revenue comes from this. If dormant subscribers were all removed, AM would be completely wiped out. I'd wager a lot of dating websites are like this. AM had a few "subsites" and they all survived like this also. Also often true for subscription-based massively multiplayer online games. I'd love to see stats like this across Apple and Google's stores, too: how many subscriptions are maintained by people who never open the app?