Is there a subtle difference between a dating website designed to get you single dates and a matchmaking website designed to get you a long term relationship? T

Is there a subtle difference between a dating website designed to get you single dates and a matchmaking website designed to get you a long term relationship? Tinder's really successful; I am being clueless here but I don't get the impression that it's designed to generate stable relationships. The perverse incentive described is only perverse if you assume your customers want to stop using the site after the first good match.