This reminded me of the 1/3 pounder burger. The actual preference of consumers was for a larger burger (or cheaper relative to size). The so-called "revealed pr

This reminded me of the 1/3 pounder burger. The actual preference of consumers was for a larger burger (or cheaper relative to size). The so-called "revealed preference" is that half of the consumers were bad at fractions. https://culinarylore.com/food-history:aw-1-3-pound-burger-failure-fact-check-are-americans-really-that-bad-at-fractions/ https://culinarylore.com/food-history:aw-1-3-pound-burger-fa... "The firm conducted a focus group and found that around half of the people surveyed thought that the A&W 1/3 pound burger was smaller than McDonald’s 1/4 pounder! “Why should we pay the same amount for a third of a pound of meat as we do for a quarter-pound of meat?” they said."