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I've worked for a small company that also had one of its products widely pirated. You indeed get some users from piracy. Some of our legitimate users asked for
by clnq 4y ago
I've worked for a small company that also had one of its products widely pirated.
You indeed get some users from piracy. Some of our legitimate users asked for a Russian localization because they've seen images of our GUI in Russian online and bought it for that. In my estimation, the number of clients you get from piracy about equals the number of clients you lose to it. Many people online say that those who pirate would never be your users anyway, but some users with an inelastic need for your software will prefer piracy if it is easy.
Moving your features to your servers will significantly reduce piracy. Sometimes that is not feasible. In that case, you can issue cryptographic tokens from your server to perform operations on client machines. With enough effort, that can be worked around, but you can make it difficult enough so that the inelastic users will buy the software.
It depends on what kind of software you make, but you could also license it cheaply in some regions with a special licensing agreement. In exchange, you could ask your clients to advertise you in their products (logo in movie credits, splash screen in a video game), or you could add royalty payment terms.
You could also think about flipping your business model upside down and, rather than focusing on great customer experience, focusing on getting as many software units out there at a lower price. A price that may be more affordable for the lower income countries. Do you know your marginal revenues and marginal costs? What happens if you drop your marginal costs by 80% by moving your training online, slowing down customer support, and drop your price by 50%? What would be the % growth of units bought? Maybe, in the end, that could be a profitable transition and would eliminate piracy.
But overall... I don't know how many pirates you'll be able to convert. In my professional experience, sometimes you can get a bigger ROI on effort spent in other areas than fighting piracy. There is no silver bullet for piracy; otherwise, it would not exist.