I find that a bit hard to believe for the more established device makers (e.g. Garmin, Polar, Suunto). Their device is a watch, if I want to look at analytics,

I find that a bit hard to believe for the more established device makers (e.g. Garmin, Polar, Suunto). Their device is a watch, if I want to look at analytics, I will need to move the data off to the cloud, I don't want to look at graphs and maps on a half-inch watchface. Apple is a special case, because they offer a tightly closed ecosystem with watches, phones, laptops...