Well maybe the fact that your 1 year subscription is $41.70 and your lifetime subscription is $50 does not help? It seems like it's a temporary discount, but e

Well maybe the fact that your 1 year subscription is $41.70 and your lifetime subscription is $50 does not help? It seems like it's a temporary discount, but even then a lot of people will wait for the next time it is discounted. You are setting a precedent that makes it not worth buying the subscription.