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So they waited until it was ingrained in most companies and then started charging for it? This seems like twist on the common play of subsidize with VC dollars

• benjaminwootton 4y ago
  No, it was a change in strategy. The first attempt was to sell a crappy PaaS and container registry. The second attempt was about monetising the desktop tools, more of a Dev tools play. They have never really tried to bait and switch and monetise the Docker engine which always seemed like an open goal to me. $XX/year per engine and they would have been the next VMWare. Alas, seems like the current strategy is working well. Alongside the change in strategy, I think there has also been a change in culture. Docker 1.0 was absolutely dripping in arrogance and weren’t set up for an enterprise sale. Developer tools seems like a much more natural fit.