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> Crazy that low open rate from a mass mailing campaign was a signal that something was amiss It was an extremely high bounce rate (i.e. invalid emails) that c
by fatnoah 4y ago
> Crazy that low open rate from a mass mailing campaign was a signal that something was amiss
It was an extremely high bounce rate (i.e. invalid emails) that clued them in.
- sizzle 4y agowhat if they bought real email addresses instead?
- fatnoah 4y agoIn that case, I'd expect that bounce rate wouldn't have been a big clue, but it's also possible that some of the owners of those real addresses would have replied in a way that indicated they weren't actual customers. One never knows.