1. The reason someone has taken dozens to hundreds of hours to develop the crack is because your software is prohibitively expensive. 2. Downloaders of cracks

1. The reason someone has taken dozens to hundreds of hours to develop the crack is because your software is prohibitively expensive. 2. Downloaders of cracks are not 1:1 with buyers. Overwhelmingly people buy legitimate software if their business actually relies on it. If Photoshop cracks didn't exist there would be far less professional users. 3. You cannot remove it from the net. Any legal attempts are a waste of money, you will only ever catch the lowest quality users, and trying to go after them in court will not only cost more, but will put your company on the permanent shit list - meaning more clout, more notoriety for cracking future versions. 4. Congrats, you've made a product people want. Focus on making it better, and buyers will come. If you focus on drm and fall into the trap of "theft prevention", you will ultimately end up locking your legitimate customers out before the crackers. Crackers don't play by your rules. 5. If you do actually see a tangible and significant hit in profits, then tie your software to online services. Can't crack what isn't executed locally. This will again reduce quality for legitimate customers.