The notion that snobbery "ruins" the category seems like an expression of drama. There is, as there has always been, an uncountable amount of non-"snobby" beer,

The notion that snobbery "ruins" the category seems like an expression of drama. There is, as there has always been, an uncountable amount of non-"snobby" beer, bourbon, barbecue, and pizza (even for each individual's definition of "snobby"). Additionally, if you are anything like the many people I know who hate "snobby" things, you may be lumping some just-plain-good things under that description simply because of a focus on imagery and identity.