I found that odd, and found this: https://www.forbes.com/wheels/news/jeep-launches-wagoneer-sub-brand/ https://www.forbes.com/wheels/news/jeep-launches-wagonee

I found that odd, and found this: https://www.forbes.com/wheels/news/jeep-launches-wagoneer-sub-brand/ https://www.forbes.com/wheels/news/jeep-launches-wagoneer-su... So maybe it's a premium sub brand, future home to a complete lineup?