As it stands, paying for Strava feels like paying for Twitter in terms of the cost/benefit trade off. I was a subscriber for a long time but canceled about 2 o

As it stands, paying for Strava feels like paying for Twitter in terms of the cost/benefit trade off. I was a subscriber for a long time but canceled about 2 or so years ago when they went big in on sponsored content. For me it provided no value over Garmin’s tools, which are free (with a device purchase?) and IMO superior for deep fitness tracking, and respecting of my data privacy. I seldom run into an athlete who doesn’t use a Garmin device. Similarly, the Peloton folks have their own fitness data dashboard, and I assume the Wahoo folks do, too. Strava’s competitive advantage should come from its vast data moat, but I feel like they’re struggling to monetize that effectively. Their social feed is its primary attraction today, but putting that behind a paywall would harm the revenue they get from offering sponsored content (challenges and posts) and analytics products for city planners. Segments was their original big feature, but that has seemingly fallen to abandonment. I _want_ an effective, low-frustration, high trust way to find and follow popular user-created maps (and segments I guess.) Every map search service, from Garmin to Run/RideWithGPS to Strava feels close to something great, but each lacking that wow-factor. If anything, AllTrails is closest to a polished and powerful UX that could swallow that entire market if they had the interest in going multi-modal (beyond the heavy focus on destination trail running/walking/hiking).