The messaging here is absolutely terrible, but I suspect most premium users will keep their subscription. There was a similar uproar last time when they gated

The messaging here is absolutely terrible, but I suspect most premium users will keep their subscription. There was a similar uproar last time when they gated a bunch of popular features behind premium, but anecdotally it massively increased the subscribers among serious users (myself included). As long as they have a defacto monopoly in the social fitness space, serious users will pay.