"Ignored" is a feeling they have. Feeling ignored is unpleasant and can be hard, and deserves empathy. But feelings belong to the person having them. You can

"Ignored" is a feeling they have. Feeling ignored is unpleasant and can be hard, and deserves empathy. But feelings belong to the person having them. You can choose to design your products to cater to feelings if you like. But that does not make it an ethical imperative to design your products so that no one feels a certain feeling.