I’m not talking about LLM feedback loops (that is a problem but a different one. Honestly LLMs slurping up low effort human produced SEO docs is just as bad.)

I’m not talking about LLM feedback loops (that is a problem but a different one. Honestly LLMs slurping up low effort human produced SEO docs is just as bad.) This issue is more about the value of search finding ‘documents’ when ‘documents’ are thin layers of low-value-add LLM cruft over raw factual data. The facts are what you’re searching for; search indexing has always involved trying to figure out the underlying informational content of a document; LLM prettification is just adding obfuscation over that data that search indexers then have to try to remove. There has to be a more efficient way for a website to say ‘we have all the earnings data for every US public company’ without them having to dress that up in LLM prettification that google’s language model can index.