That's true, but are you getting the same amount of users when you're charging them $10/month for messaging? I'd assume that payment adds a hurdle that's somew

That's true, but are you getting the same amount of users when you're charging them $10/month for messaging? I'd assume that payment adds a hurdle that's somewhat welcome to keep out problematic users, just like rent does. Pay 30% more than the market and you'll only have neighbors who can afford that as well, which are much less likely to be unemployed alcoholics with behavioral issues.