3 ms·

I'm surprised one of the big social media networks hasn't disrupted the online dating space. 1) The value of a dating site is proportional to the size of its u

I'm surprised one of the big social media networks hasn't disrupted the online dating space. 1) The value of a dating site is proportional to the size of its user base. Dating sites can't match the big social networks. 2) Successful matches wouldn't leave the site entirely, they would just go back to using it for all the other non-dating functions. 3) It would presumably be cheaper for users because the social networks are primarily funded by advertising. So, why hasn't the Zuck rolled out Facebook Romance(TM) to eat Match Group the way that Facebook Marketplace ate Craigslist?

AnIdiotOnTheNet 4y ago
There is already a Facebook Dating, isn't there?
- metalliqaz 4y ago
  Wow I didn't even know. But my point still stands. It just checked my rarely-used facebook account and I don't see any reference to the dating app anywhere. My intention with above comment was that it was seamlessly integrated into the social app.
  - latchkey 4y ago
    https://www.facebook.com/dating https://www.facebook.com/dating
csa 4y ago
My guess is that making a match-killer would barely move the needle for FB’s bottom line. If they could figure out a way to combine dating with effective ad delivery, then they might be onto something bigger.
lotsoweiners 4y ago
I agree with you. Every dating site I've been on feels like a scam that is full of fake accounts and wants to charge you more money per interaction. I had a lot of dating success with AOL back in the day. I had several longer relationships, quite a few short term relationships, and of course some duds with women I met on their. Part of what worked in my opinion is it was free since you were already paying for AOL and there were lots of people just hanging out and maybe interested in chatting/dating. Earlier on when everyone was playing Farmville etc, they should have made a way to easily meet and friend/date new people without it appearing as part of your main activity on the site. Maybe they struggle with some of the same issues Craigslist struggled with as a dating platform.
astrange 4y ago
In the same way that a dating site can work because you know the people on it want to go on dates, the people on social networks don't want to go on dates, or at least aren't comfortable with their friends knowing they have a dating profile. Besides, if you're super attractive you can just leave your DMs open.

AnIdiotOnTheNet 4y ago

There is already a Facebook Dating, isn't there?

metalliqaz 4y ago
Wow I didn't even know. But my point still stands. It just checked my rarely-used facebook account and I don't see any reference to the dating app anywhere. My intention with above comment was that it was seamlessly integrated into the social app.
- latchkey 4y ago
  https://www.facebook.com/dating https://www.facebook.com/dating

csa 4y ago

My guess is that making a match-killer would barely move the needle for FB’s bottom line. If they could figure out a way to combine dating with effective ad delivery, then they might be onto something bigger.

lotsoweiners 4y ago

I agree with you. Every dating site I've been on feels like a scam that is full of fake accounts and wants to charge you more money per interaction. I had a lot of dating success with AOL back in the day. I had several longer relationships, quite a few short term relationships, and of course some duds with women I met on their. Part of what worked in my opinion is it was free since you were already paying for AOL and there were lots of people just hanging out and maybe interested in chatting/dating. Earlier on when everyone was playing Farmville etc, they should have made a way to easily meet and friend/date new people without it appearing as part of your main activity on the site. Maybe they struggle with some of the same issues Craigslist struggled with as a dating platform.

astrange 4y ago

In the same way that a dating site can work because you know the people on it want to go on dates, the people on social networks don't want to go on dates, or at least aren't comfortable with their friends knowing they have a dating profile. Besides, if you're super attractive you can just leave your DMs open.