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Split-Test Online Dating

• tomblomfield 15y ago
  The quants behind OkCupid analysed over 500,000 message to see how key words and phrases affected reply rates. Not exactly split testing, but still awesome.
• patrickod 15y ago
  I love the insights that OkCupid share from their data set. OkTrends is one of my favourite blogs on the net because of this. It's nice to see a company blog that isn't purely about technicals or features but rather genuinely interesting things that they share with the world.