Right now they don't have a unique selling point (USP). Rust could've been that selling point but they instead focused on making divisive UI changes and adding

Right now they don't have a unique selling point (USP). Rust could've been that selling point but they instead focused on making divisive UI changes and adding subscriptions. Also their crusade against taking money from Google is ill-conceived. There's simply no other source of revenue for a web browser (unless they start their own search engine, but that would be suicide since Google would immediately cut off their funding). They should focus on building the best and most secure browser and then their market share will almost certainly improve.