I mean the answer here is actually pretty simple and it doesn't require leadership to be ethical, just to take a long-term view. If you find out your product i

I mean the answer here is actually pretty simple and it doesn't require leadership to be ethical, just to take a long-term view. If you find out your product is bad for the environment, for people's health, etc. then you go and quietly do R&D on the solution. You know shit is going to hit the fan sooner or later so you get ahead of it. Then when it starts to become a PR problem you double down on the alternative you came up with and you start publicizing it. With any luck you'll be ahead of your competitors and able to transition to the new thing better and faster than they do. You don't really have to be a moral paragon to think this way, you certainly don't need to die on any hills, you just have to be smart enough to hedge your bets and think about where your profits may come from in 25 years, instead of just in the next 5. These are not resource strapped companies, they are companies that can afford to do generational R&D and whose executives lacked vision.