I am with you on this one. What defines us as a people is the ability to enjoy shared social experiences. The more tailored and personalized an experience becom

I am with you on this one. What defines us as a people is the ability to enjoy shared social experiences. The more tailored and personalized an experience becomes the more it isolates us. We don't (at least I am my social circle) speak about TikTok's the way we speak about YouTube videos. But more importantly, boredom triggers innovation. As we are consuming ourselves to death, we might lose the ability to truly create. Maybe that's why the last 20 years of content feel quite generic and sterile.