4 ms·
Fast Food – Ads vs. Reality
- wwz 15y ago$3.99, to be exact, but that 99 is BS psychology that I think should be illegal. Is this serious?
- lsc 15y agomore to the point, does .99 still work on anyone? I understand that "round number" signals "classy" while "odd number" signals "cheap" but does that signal change behavior?
- gerggerg 15y agoYeah sadly it does. And it works on products of all price ranges especially at critical price points, the lowest of which is $.99. But it works just as well at $199 ... or $189. A computer for $999 for some reason seems like a much better deal than the same computer for $1010 but in reality represents a difference of 1% which is still much less than the tax you're going to pay on the machine. Check out the current king of selling "classy" computers and whatnot http://store.apple.com/us http://store.apple.com/us their site is crawling with this peculiar aspect of human psychology.
- bunderbunder 15y agoGiven the number of times I've referred to a $3.99 price tag as "four dollars" and then had the person I was talking to correct me and say it really only costs three dollars, I suspect that it really does work.
- zeroonetwothree 15y agoWhat? You mean buying a certain type of deodorant won't cause attractive women to swarm me?