the problem is there are so many hacky, cold-calling SEOs that the majority of people you're likely to run into in SEO suck. when you really get into it (obviou

the problem is there are so many hacky, cold-calling SEOs that the majority of people you're likely to run into in SEO suck. when you really get into it (obviously biased) i think the combination of statistics, data mining, creative content and competitive analysis of your position in a perpetually changing market is a fascinating blend and you can learn as much as you want and take your skills and strategies in a ton of different directions. it'd be nice if we could be completely transparent with analytics while iterating a search strategy for a large site, because the learning experience would be great whether you're a big-name, experienced SEO, looking to get further into SEO, or an anti-SEO hacker looking to just call us all out for being full of shit :) it'd be cool. too bad the economic reality of releasing complete analytics data to the entire internet makes this an impossible dream.