Why shut down the site if it was worth buying in the first place? It still had a half million users. Did JPM even bother looking at the website to see if it was

Why shut down the site if it was worth buying in the first place? It still had a half million users. Did JPM even bother looking at the website to see if it was worthwhile? This definitely casts a shadow of doubt on JP Morgan’s ability to vet acquisitions. Also, the article mentioned that there were 4.5 million users that created accounts. That is different than active users.