The idea of marketing is that it influences your buying decision. The Rolex guy thinks he is buying a great watch. We see what is really going on. The thing is

The idea of marketing is that it influences your buying decision. The Rolex guy thinks he is buying a great watch. We see what is really going on. The thing is: we are not immune to that and when it happens to us, we will just think we are on top of it as well. Products deliver more than just the utility value, otherwise men would buy the "female" variant of a product if it was cheaper, but they are not doing it.