Sometimes I imagine what it would look like if an old-school piece of technology like Sqlite had a buzzy marketing homepage. "The power of SQL meets the simpli

Sometimes I imagine what it would look like if an old-school piece of technology like Sqlite had a buzzy marketing homepage. "The power of SQL meets the simplicity of a file. In your pocket." And the entire page would be a dozen taglines in large font at that exact same level of specificity. This seems very similar to Apollo at the pitch level: GraphQL/graph-based backend architecture, free tools, sell backend software and services. The logo is even extremely similar to Apollo's. Apollo sells software to enterprises that have adopted GraphQL and do a lot of GraphQL. When you move away from that, the app framework/BaaS "market" is very crowded. Everybody wants a piece of the backend these days--the privilege of running some short or generic code for you in a datacenter for a fraction of a penny, with the promise that it's "easier" that way. Bouncing each user request between five different data centers (Auth0, application server, datastore, etc) is actually kind of slow, though. I think it should be more clear from the landing page what is novel here; what differentiates it; what is a killer feature or moment of delight you can't get elsewhere; who is it for.