There was a quote I take particular issue with in the article: >"And she says that being on time is a social value that people made up." I have problems with

There was a quote I take particular issue with in the article: >"And she says that being on time is a social value that people made up." I have problems with this because it's not really a social value, it's just a matter of how businesses and schedules work in the real world. Waiting around on someone is not rude at all, and taking people at their word regarding time is not a bad thing either. Time is money, regardless if people are comfortable admitting it or not. If I'm selling my time as a consultant or contractor or whatever - people have stuff to do, and my time is limited. If someone wants my help and isn't willing to value my time enough to show up when they said they would so that I can help them as much as I can, well, that's not a made up social value. That's just business. I get that some cultures, particularly from warmer countries, have less emphasis placed on being on time, and time is actually quite fluid versus rigid. I've lived in such a country (Mexico) and I get it. However, when you're from a cold-weather climate and waiting on people takes precious daylight or warm-ish hours away, you start to understand why people value their time, and don't really like people who don't value the time of others. It just reeks of self-entitlement and an overinflated value of self-worth. Generally, the economic output of countries that value timeliness versus countries that don't are also in stark contrast to eachother.