Companies right now doesn't have a good and easy way to track how data is flowing through their system. Yes, iRobot can say that it was collecting the data for

Companies right now doesn't have a good and easy way to track how data is flowing through their system. Yes, iRobot can say that it was collecting the data for improvement purposes and the data ends up in a database meant only for improvement purposes, but no tech company today can guarantee that no other processes/services are also reading/utilizing this data. All it takes is a dev from another team doing a text search for data variable names and adding that data to their db/data pipeline.