It’s marketing BS designed to look good as a whiteboard diagram. “See all your disparate data sources here? That’s your problem. Your competitors have all the

It’s marketing BS designed to look good as a whiteboard diagram. “See all your disparate data sources here? That’s your problem. Your competitors have all their data in a data warehouse. You like warehouses? No? Neither do I. Stuffy, stale old places. You need all this data to flow into a central living breathing data lake. You like lakes? You do? Well now one thing to be aware of is to really appreciate the data lake, there’s nothing like a data lakehouse…”