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The BBC (http://news.bbc.co.uk/2/hi/7071611.stm http://news.bbc.co.uk/2/hi/7071611.stm) tells me there are 17 million families in the UK. 99*17 million = 1.7B.
by derobert 15y ago
The BBC (http://news.bbc.co.uk/2/hi/7071611.stm http://news.bbc.co.uk/2/hi/7071611.stm) tells me there are 17 million families in the UK. 99*17 million = 1.7B.
So, if Apple wants AppleTV adoption in the UK, it'd be cheaper for them to just mail every household in the UK a free Apple TV.
- tjogin 15y agoRight, but that assumes Apple would show the Premier League for free and without any ads. Securing rights to popular tv content seems like an extremely good way to seriously establish Apple as a contender in the tv market, and a very nice way to utilize their tremendous and growing pile of cash.
- mbreese 15y agoBut even if they did that, what would they watch? You still have to provide compelling content for people to sit down and watch. I can think of nothing that would drive adoption in the UK more than the EPL.
- r00fus 15y agoYou think this is about the USD99 Apple TV? No, if Apple is acquiring contents rights, it's not just going to be the "hobby" they have. It's probably related to the rumors of the 50" LCD AppleTV.
- jballanc 15y agoI think it's more about adjusting attitudes. If you sent everyone a free AppleTV, they'd probably look at it funny and then toss it in the trash. If, on the other hand, you tell them $99 and you can watch as much EPL as you want, that changes attitudes. Also, what I find most intriguing about this possibility is that I've heard from a number of people: "I'd ditch cable and go to AppleTV for everything if only I could get live sports."
- philwelch 15y agoPeople watch the EPL all around the world, not just in the UK.