Excellent summary. It's always about opportunity cost and relative prices, because people always have options. Employees can go where they are paid more, invest

Excellent summary. It's always about opportunity cost and relative prices, because people always have options. Employees can go where they are paid more, investors can invest where the returns are higher, consumers can choose the better value. The world is filled with businesses that had positive operating margins but nevertheless declared bankruptcy because their funding costs were too high.