Take a look at one of the articles, (eg this one - https://www.cnet.com/personal-finance/credit-cards/does-it-hurt-to-pay-off-your-credit-card-balance-before-yo

Take a look at one of the articles, (eg this one - https://www.cnet.com/personal-finance/credit-cards/does-it-hurt-to-pay-off-your-credit-card-balance-before-your-billing-cycle-ends/ https://www.cnet.com/personal-finance/credit-cards/does-it-h...) and it's easy to see why these pages are generating a lot of page views. This page is clearly massively SEO optimized for "pay balance early" and associated keywords. Google is going to love it.