You may be contacted by them and they'll explain their different offerings. The "cool vendor" listing is free if they think you're a "cool vendor". You'll have

You may be contacted by them and they'll explain their different offerings. The "cool vendor" listing is free if they think you're a "cool vendor". You'll have a call with their analysts who'll ask you all kinds of questions. They have resources on their website that will help you prepare these calls and reduce the time it takes you to make the most out of the calls. Tip: you may want to name your product/company with a letter that gets on top when listed alphabetically, as their vendor list is sorted alphabetically. You may also look up Forrester and see if it's worth it to you.