An even more sophisticated yet still simple potential justification is simply the rule of 40 [0] is now not hit for many of these tech companies. So now they h

An even more sophisticated yet still simple potential justification is simply the rule of 40 [0] is now not hit for many of these tech companies. So now they have to cut costs to be considered above this threshold, which makes shareholders happy among other benefits. Sure there will be copy cats, but this just seems like some correlation equals causation rationale. [0] https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/saas-and-the-rule-of-40-keys-to-the-critical-value-creation-metric https://www.mckinsey.com/industries/technology-media-and-tel...