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I think Peletons were just a fad. Who wants an exercise bike with a monthly fee? That's a bad business model.

Domenic_S 4y ago
NordicTrak is doing it too. Businesses love subscriptions, especially for one-time/infrequent purchases - if Sealy could come up with a mattress subscription model they would.
- sokoloff 4y ago
  $19/mo: https://www.eightsleep.com/sleepos/ https://www.eightsleep.com/sleepos/ (YC-S15)
SoftTalker 4y ago
Yep. Look at the fate of nearly every piece of home exercise equipment sold in the last 50 years. The vast majority fall into disuse pretty quickly. Who's going to want to keep paying a monthly fee for something they don't use? Hopefully it's easier to cancel than a gym membership.
- winternett 4y ago
  IOT was largely leveraged as a get rich quick scam... You pay a premium for a device that expires or becomes obsolete one year after it is sold. There is no need for a toaster to be connected to WiFi, yet somehow, it's fast becoming the only option available.
jahnu 4y ago
Cyclists and runners like paying monthly for fitness apps with a social networking component so it’s not a completely dumb idea. I enjoy paying for Strava for example and to be honest don’t need any new features. They just need to keep it working as it is.
- Temporary_31337 4y ago
  You will love the new proce then… For me it needs to be more like Zwift to justify paying for it. Even Zwift is a mediocre game and if you compare it to other non sport games, the subscription price isn’t justified in any way.
thrashh 4y ago
I think an even bigger factor is that people had a shit ton of free time during the pandemic because people were either laid off or working remote. On top of that, a lot of activities weren’t possible anymore. What do people say they don’t have enough time to do? Work out So people worked out. Exercise equipment became out of stock, but Pelotons I don’t think did. Hiking trails and campsites got packed too. People were doing all these activities that they never did before the pandemic. The market for exercise — and Pelotons — ballooned. But obviously once the pandemic ended, people would get jobs back and it was likely that a lot of jobs would go back to the office. People will easily go back to prefer going out instead of working out (not making a value judgement here - you do you). Now no one has time to exercise anymore and the exercise market has shrunk back to “people who make time to workout and want to invest in doing it at home,” which is tiny. The subset of that market that is willing to “drop a few Gs on an exercise bike” is a sliver

NordicTrak is doing it too. Businesses love subscriptions, especially for one-time/infrequent purchases - if Sealy could come up with a mattress subscription model they would.

sokoloff 4y ago
$19/mo: https://www.eightsleep.com/sleepos/ https://www.eightsleep.com/sleepos/ (YC-S15)

SoftTalker 4y ago

Yep. Look at the fate of nearly every piece of home exercise equipment sold in the last 50 years. The vast majority fall into disuse pretty quickly. Who's going to want to keep paying a monthly fee for something they don't use? Hopefully it's easier to cancel than a gym membership.

winternett 4y ago
IOT was largely leveraged as a get rich quick scam... You pay a premium for a device that expires or becomes obsolete one year after it is sold. There is no need for a toaster to be connected to WiFi, yet somehow, it's fast becoming the only option available.

jahnu 4y ago

Cyclists and runners like paying monthly for fitness apps with a social networking component so it’s not a completely dumb idea. I enjoy paying for Strava for example and to be honest don’t need any new features. They just need to keep it working as it is.

Temporary_31337 4y ago
You will love the new proce then… For me it needs to be more like Zwift to justify paying for it. Even Zwift is a mediocre game and if you compare it to other non sport games, the subscription price isn’t justified in any way.

thrashh 4y ago

I think an even bigger factor is that people had a shit ton of free time during the pandemic because people were either laid off or working remote. On top of that, a lot of activities weren’t possible anymore. What do people say they don’t have enough time to do? Work out So people worked out. Exercise equipment became out of stock, but Pelotons I don’t think did. Hiking trails and campsites got packed too. People were doing all these activities that they never did before the pandemic. The market for exercise — and Pelotons — ballooned. But obviously once the pandemic ended, people would get jobs back and it was likely that a lot of jobs would go back to the office. People will easily go back to prefer going out instead of working out (not making a value judgement here - you do you). Now no one has time to exercise anymore and the exercise market has shrunk back to “people who make time to workout and want to invest in doing it at home,” which is tiny. The subset of that market that is willing to “drop a few Gs on an exercise bike” is a sliver