It's not for engagement. Some sites have now a Jump to recipe button. It's for google that said that if you write normal text they will send you a ton of traffi

It's not for engagement. Some sites have now a Jump to recipe button. It's for google that said that if you write normal text they will send you a ton of traffic. What people figured out was that unless you spam the recipe with keywords repeated at least 20 times, the google bot will not understand what the text is about. Maybe google was forced to do this, but that's how it works and it contradicts how they said it works.