You're mixing up roles and people. The role is going away because it's not profitable enough, and unless you find something else for the person to do then that

You're mixing up roles and people. The role is going away because it's not profitable enough, and unless you find something else for the person to do then that person gets fired (or insert whatever the legally correct term for your area is). You also have unfulfilled roles elsewhere which would add value if they were filled but you don't have spare cash to add new people to fill them. Instead of firing one person and hiring a different person, try and keep the person and swap their role. They may need training to do this, but while they may need to learn some new tech/etc parts they don't need to learn all the zapier specific stuff. The institutional knowledge can remain. This can have a benefit of making people feel more comfortable to stay, an attitude of "if your project gets canned we'll try and help you into a different role" Sure there's a lot of corpo speak here, IMO because the idea seems pretty obvious and they want a nice release here but this looks planned and well executed.