Star trek has many names too. It's just that they get more and more obscure. Which is fine if it's just you. But if it's a company and you hire someone who doe

Star trek has many names too. It's just that they get more and more obscure. Which is fine if it's just you. But if it's a company and you hire someone who doesn't rewatch TNG every weekend, then it doesn't help that you know the daud's wife's name. And that would hurt the business. I'm sure every character in the star wars cantina has a name. That's not the point.