>It's inherently linked to consumerism, advertising, mass media and fashion. Strongly disagree with this statement. It's currently linked to those things, but

>It's inherently linked to consumerism, advertising, mass media and fashion. Strongly disagree with this statement. It's currently linked to those things, but popular culture from even 300 years ago was not inherently linked to consumerism at all. It was more rooted in songs and stories that were performed and shared in relatively public spaces like taverns, schools and churches. What changed has mostly stemmed from the advent of the printing press and the subsequent creation of copyright laws. Nowadays popular culture is linked to consumerism, but that's because new cultural content is treated strictly as a product first and a common point of reference second. We have created these perverse economic incentives that have wreaked absolute havoc on the creative commons, which for the vast majority of human history included essentially all of "popular culture".