It's really limited to think the only values that can inform this decision are the financial ones. I think the value lost to confusion is likely very low, and

It's really limited to think the only values that can inform this decision are the financial ones. I think the value lost to confusion is likely very low, and the cost of renaming quite high. And yet I still think it should be done, because I highly value a group's right to choose the name they are referred to as and to have some control over how that name is used. There's not really a financial representation of that, but I don't think it's inconsistent either.