3 ms·
Well, I think I can write about what I did by now. A few years back, there was a sort of internal competition to see who could get the most LinkedIn exposure.
by rcarmo 4y ago
Well, I think I can write about what I did by now.
A few years back, there was a sort of internal competition to see who could get the most LinkedIn exposure. I decided to take it as a challenge, so I wrote a set of JavaScript snippets that would go over my timeline and give me a break down of the correlation between keywords/hashtags and "likes" or reactions, and set to work.
Since I blog regularly (on a personal level, with a disclaimer), wrote Marketing copy in my deep dark past, worked in a place that did online advertising and happen to track a lot of tech/industry RSS feeds, I had zero issues with coming up with relevant, informative and _technical_ posts on a daily basis - posts that very seldom had anything at all to do with my employer at the time, although they did follow a theme around what we provided.
But I eventually limited myself to two/three a week, and used my scripts to figure out what hashtags and wording got the most reactions/views. I'd post, wait a couple of days, let Chrome scroll through the timeline, "train" the system on my previous post, save a .csv file, rinse, repeat.
In less than a month, I was already "winning" the thing by any stretch of the imagination, although in the end they awarded the "prize" to a sales guy who, despite a lot of pure Marketing content, was obviously picked to win due to local politics (I can't be more specific than that).
In the process, I learned a fair bit about how effective Bayesian classifiers can be and how to combine them for ranking stuff, although to be honest I still dislike JavaScript.
So keep in mind that you _can_ do this, have fun, and... not win anything, really. I wouldn't do it again, because in the end what matters is what you deliver and what kind of reputation you have by it, and that's not reinforced by any kind of social network _except_ the one where you have people who actually know you.