Casio watches are not 'cool' because they are useful and cheap as they always were - they are fetishized as a 'fashion'. If we were all just 'wearing them beca

Casio watches are not 'cool' because they are useful and cheap as they always were - they are fetishized as a 'fashion'. If we were all just 'wearing them because they made sense' then yes, but they are specifically objectified as thing of adornment. It's mostly not about the past. That guy who is still wearing the Casio because he always 'just did' - that's not pop culture. There's nothing wrong with pop culture and it has many positive attributes, change is needed. It'd be boring without change. That said it can obviously be carried away. Pruning is also healthy for the org in many ways, especially if it allows for adaptation and change. It obviously has some negative externalizations for individuals which is not nice.