> if the largest portion of your growth will come from search, social links, and web advertising then I think they are fine. Bingo. Such novelty domains can be

> if the largest portion of your growth will come from search, social links, and web advertising then I think they are fine. Bingo. Such novelty domains can be a dog to promote via any non-clickable medium. On my whim in March last year, we went and created http://getlocalne.ws http://getlocalne.ws In the early days, getting the word out about it was like a chore (and a half). Shortly after launch, a local newspaper, a popular magazine and a national TV channel here all wanted to cover it. Between them, I remember confirming and re-confirming the domain/URL about a dozen times ! :) Even during and in the immediate aftermath of all that coverage, the traffic was hardly anything to write home about - peaking to just about 1500 per day, slowly tapering off to stabilize at around 250 or so. I attribute this low impact to the facts that 1) the domain is not a .com and 2) all 3 media that covered it were non-clickable. Interestingly, once the search/social and other online sources started kicking in, the traffic levels started rising steadily, almost week-on-week (presently at about 5k/day).