I'd even go so far to say this ask is a sign of ill health of the company. Requiring everyone to do what are essentially marketing activities is a red flag imo.

I'd even go so far to say this ask is a sign of ill health of the company. Requiring everyone to do what are essentially marketing activities is a red flag imo. If the products and services aren't connecting with the market such that customers or potential customers aren't independently posting about it, that's a problem. Or if the product isn't discoverable via traditional methods, that's another problem.