Niches like this are often ephemeral and poor uses of capital in the long run. Early on they prove a need exists and can be profitably satiated with the right s

Niches like this are often ephemeral and poor uses of capital in the long run. Early on they prove a need exists and can be profitably satiated with the right solution. As long as the market stays minuscule the company introducing the solution has a moat to be a lifestyle business. Once the market is sizable enough though a big guy just offers the same service and consumes the market share.