There is plenty of successful companies with descriptive names. Facebook, IBM, BMW (Bayerische Motoren Werke), Grammarly, Duolingo, OpenAI, etc, etc. Personall

There is plenty of successful companies with descriptive names. Facebook, IBM, BMW (Bayerische Motoren Werke), Grammarly, Duolingo, OpenAI, etc, etc. Personally, I prefer this approach. When a company gets big, it does not matter. If something is small, at least I get a f---ing clue what it does (and it is easier to memorize).